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Argentina, Enterprise Software & Services
Albert Nieto is the co-founder of Seedtag. He majored in economics and business administration and worked as an analyst in commercial real estate at Unibail-Rodamco for four years. In 2011, Albert decided to leave real estate and apply his analytical mind to tech, landing an analyst job in retail and consumer packaged goods at Google. It was at Google where he met Jorge Poyatos, together with whom he would cofounded Seedtag.
90% of information transferred to the brain is visual, so it isn’t surprising that online articles with images receive 94% more views than those without images. While pictures and videos are key elements of storytelling, they have remained under-utilized by advertisers. Seedtag has changed that – it places non-invasive ads into digital images so that publishers can monetize and advertisers can leverage a new format of premium ad space. Seedtag’s high-performance technology positions it as a premium player in advertising technology. The page analysis algorithm matches relevant images with the native ads that will complement them. This contextualization increases the probability that an ad will reach its target audience leading to an increase in CTR and conversions for advertisers.
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