Adolfo Cano

  • Current company Cultura Colectiva
  • Location Mexico
  • Industry Media

Despite Mexico City’s thriving art, literary, music, and food scenes, traditional Mexican media outlets struggle to accurately portray the country’s vibrancy. Further, with nearly 300 million Spanish speakers plugged into the internet, 50% of which are millennials, media companies fail to keep up with fleeting trends and inefficiently cater to younger audiences. Cultura Colectiva is a digital media publisher that leverages proprietary data-driven algorithms to identify and create viral content geared towards Spanish-speaking millennials. The website currently receives 36.3 million unique visits per month and is on par with the New York Times and Guardian for video views (Top 25 worldwide) with 700 million video views per month.

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