Selected 2016


  • Country UAE
  • Lead Investor Riyad Taqnia Fund (Saudi Arabia)
  • Industry Financial Services
  • Investment Date October 2017



Founded in 2012, Dubai-based Souqalmal – which means “money market” in Arabic – is the fastest growing financial comparison site in the Middle East, enabling consumers to compare credit cards, personal loans, insurance plans, mortgages, mobile phone plans, and car loans. With active operations in Saudi Arabia, Kuwait and the UAE, the company is led by founder and CEO, Ambareen Musa, who was selected as an Endeavor Entrepreneur at ISP 63 in Dubai in March 2016.

Other info

GoCompare Group, which operates the popular UK comparison site GoCompare, also joined this funding round, marking the 3rd international strategic player in a matter of months to invest in a UAE-based start-up, following Amazon’s acquisition of, the region’s largest e-commerce venture, for $580m in March, and DiDi Chuxing’s investment in the Middle East’s leading ride-sharing service, Careem, in August. Existing investors Hummingbird Ventures (London), Banca Sella (Milan), and 500 Startups (Silicon Valley) are also participating in this round. previously raised a total of $4.5M across its Angel (Dec 2012), Seed (Dec 2013), and Series A (Aug 2015) financing rounds.

News related to Souqalmal


Endeavor Catalyst – the $100M+ global co-investment fund of Endeavor – has made two new investments in companies


Dubai, UAE – March 4, 2016 – Endeavor selected 35 high-impact entrepreneurs representing 24 companies and 16 countries at its 63rd International Selection Panel (ISP).


With recent investments from Amazon and China’s Didi Chuxing in MENA scale-ups and Careem, international attention is

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