Selected 2013


  • Country UAE
  • Lead Investor Wamda Capital
  • Industry eCommerce
  • Investment Date December 2015



Mumzworld is the largest e-commerce platform in the Middle East dedicated to everything mother, baby and child. Founded in 2011, the Dubai-based company has quickly grown to be the market leader in their vertical with over 90,000 products and 300+ brands.

Fun Fact

Co-founder and CEO Mona Ataya started her career in consumer products, spending a decade working abroad at P&G in the US and Johnson & Johnson in Switzerland. Returning to the MENA region in 2000, she co-founded—the region’s #1 job recruitment site—where she served as VP of Marketing for 10 years prior to founding Mumzworld. She is the 1st female entrepreneur to be back by Endeavor Catalyst.

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