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Sira Perez de la Coba, founder of Shazura (formerly Shot & Shop), was featured in Bloomberg Business for the company’s cutting-edge work in the image recognition space. Sira’s venture has received backing from key board members in the Endeavor network, and plans to expand to Silicon Valley with this support.
Founded in 2011, Shazura’s technology compares millions of photos and videos with no previous text tagging in order to identify images of people, places, or items, in order to create a searchable database. The entrepreneur has raised $1.1 million from investors, and expects to soon set up an office in Silicon Valley where she hopes to refine the technology. Investors include Venezuelan media tycoon Gustavo Cisneros and his daughter Adriana Cisneros, who co-chairs the Board of Directors of Endeavor Miami. Endeavor Global Board Chairman Edgar Bronfman, Jr. and Endeavor Jordan Board Member Walid Tahabsem are also backing the company. Perez de la Coba told Bloomberg that she is a “totally visual person” and that her “mind works with images”, which has led her to the goal of “doing for photos what Google did to search.”
“I saw an opportunity of a very advanced and solid image-recognition technology that will rock and change the way we have been using the Internet,” Walid said of his decision to invest.
The thousandth entrepreneur to be selected into the network in 2014, Sira has received advisory services from top Endeavor mentors, including fellow Endeavor Spain Entrepreneur Ignasi Vilajosana, founder of Worldsensing. She has also received guidance in fundraising following a recent bridge round.
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