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Saudi Arabia’s UTURN, founded by Kaswara and Soraqa Al-Khatib, appeared in a feature in Bloomberg Business highlighting the rise of social media in Saudi Arabia and the YouTube personalities that the company supports. Founded in 2010, UTURN is an online entertainment network focused on the Arab world and has become one of the country’s biggest producers of YouTube content.
In the video profile, Kaswara describes the importance of social channels in the Middle East in allowing younger generations to share their own opinions and ideas despite governmental censorship. Saudi Arabia is the largest consumer of YouTube content per capita in the world. This is evidenced by UTURN’s over one billion views across its 45 shows and over 30 million subscribers across its social platforms.
Watch the full interview below.
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