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Co-authored by Endeavor Entrepreneurs and Globant co-founders Martín Migoya and Guibert Englebienne, The Never-Ending Digital Journey leverages the team’s success in digital transformations to deliver a detailed guide for brands to create more powerful and personalized digital experiences. The Buenos Aires-based company went public on the New York Stock Exchange in 2014, becoming the second Endeavor company to have a U.S. IPO.
The book expounds upon Globant’s perspective on the Digital Journey, which constitutes a context-aware interaction between an end user and a brand in which technology establishes and builds a powerful experience with deep emotional connections.
“Companies are starting to rethink their strategy on creating relevant and memorable experiences that enrich the relationship between businesses and users,” said Guibert Englebienne, Globant’s CTO. “With the right mix of innovative thinking and engineering, Digital Journeys surprise and engage consumers in a way that builds brand loyalty over the long run.”
The official book launch at the New York Stock Exchange took place in February and featured special guests Andrew McLaughlin, CEO of Digg and former deputy CTO of the U.S.; Sir Martin Sorrell, chairman of WPP; and Tracy Corrigan, Chief Strategy Officer of Dow Jones.
Purchase the book on Amazon by clicking here.
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