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Endeavor Argentina Entrepreneur Maximo Cavazzani, founder of Etermax, launched the newest addition to his massively successful Trivia Crack franchise, allowing corporate and non-profit partners to build their own trivia contests that will be featured on the new Trivia Crack Kingdoms app site. Cavazzani, who unveiled the new app at a press conference held at Google New York headquarters, hopes to unleash hundreds of trivia games, tailored to different interests and learning opportunities. Players can choose among multiple topic/game choices, customize a game from different channels or even create their own.
Etermax’s Trivia Crack game is among the top five mobile games in the world. In Latin America, where it was the most downloaded free app of 2014, Trivia Crack is on one of every eight smartphones. Etermax has built on the app’s success to create downstream licensing opportunities, including TV game shows and a line of merchandise featuring the game’s well known icons on everything from kid’s sneakers to iPhone covers.
As part of the new Trivia Crack Kingdoms launch, Cavazzani invited a number of non-profit organizations to build their own trivia games. Endeavor Argentina, with contributions from affiliates in Chile and Uruguay, has launched a quiz with 500 general questions about entrepreneurship as part of its ongoing outreach efforts to reach younger audiences. The game can be accessed through the Trivia Crack Kingdom app available in the Android and Apple app stores.
Cavazanni founded Etermax inside his father’s textile factory in Buenos Aires. Etermax offices now take up more than half the factory. Learn more about the entrepreneur and the vision behind the business in this Google-sponsored video below.
Read more about the news in VentureBeat.
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