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SAP, a global corporate partner of Endeavor, worked with the team during the 63rd International Selection Panel in Dubai to offer Endeavor Entrepreneurs and candidates the chance to participate in a “Design Thinking” workshop. Similar to workshops held by SAP and Endeavor in the past, this day-long session offered participants an opportunity to think creatively and collaboratively about business development and growth strategies.
Led by SAP’s Sameer Areff, Head of Presales for MENA, the goal of the session was to utilize a case study of one entrepreneur’s business to think through topics ranging from customer acquisition to supply chains. Taking a user-centered design approach, participants worked in groups to analyze challenges and opportunities facing Mumzworld.com, a child and mother-focused online retailer founded by Endeavor Entrepreneur Mona Ataya.
With the help of a graphic illustrator who transcribed the conversations, advisors from SAP and Endeavor staff worked with the entrepreneurs to assess Mumzworld’s customer base and identify the lifestyles and decision-making processes that drive them. The day also pushed the participants to think creatively about how they could apply “design thinking” techniques to their everyday lives and businesses. The resulting ‘roadmap’ provided a summary of the day’s activities for all the entrepreneurs to take away.
“We were delighted that this session was about Mumzworld. There were certainly a lot of insights that were new to us… it really helped us look at things that normally, when you’re running a business, you don’t think about,” said Mona. “So for us, there were a lot of insights we’re going to take away and try to execute.”
“More than ever, what we learned today is that we’re moving into a service economy,” said Sameer. “Disruptive technologies are enabling environments and allowing entrepreneurs to do great things. The possibilities are endless.”
Previously, Endeavor worked with SAP to host similar ‘design thinking’ workshops during the 2013 Endeavor Summit and 51st and 61st ISPs, offering various innovative and interactive sessions to entrepreneurs. Learn more about the 2013 session in Dubai by clicking here.
Watch a recap video of the workshop courtesy of SAP.
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