Endeavor Global

Veronica Serra

Pacific Investments, Founding Partner

Pacific Investments 145x145

Veronica Allende Serra is the founding partner of Pacific Investments with 17 years of experience making private equity investments in a variety of sectors, including private equity, real estate and venture capital. Pacific Investments is currently the Brazil investment partner for One Equity Partners, sourcing and co-investing alongside JPMorgan’s private equity division in its Brazilian investments since 2006. In late 2009, Pacific started Innova Capital, an investment holding company focused in early stage high growth equity investments in companies such as Virid (sold to Experian), Zipcode (sold to TransUnion), FBiz (sold to WPP), Clearsale and Blue Interactive, among others. Innova Capital invests in the high growth SME segment with particular focus in innovation. Before founding Pacific, Veronica was involved in helping establish Patagon.com in Brazil sold to Banco Santander for US$ 750M. Veronica headed investments for Latin America of International Real Returns LLC from 1998 to 2001, a holding based in Geneva of global investments with US$ 600 million AUM. Between 1997-1998 Veronica was VP and assistant to the CEO of Leucadia National Corporation, an investment company based in NYC. In 1996, Veronica was an associate with Goldman Sachs & Co. Between 1993-1995 she worked at Banco BBA Creditanstalt. Veronica currently sits in the following Boards: Mercado Libre (NASDAQ: MELI), Portal de Documentos, Allied Advanced Technologies, Wow! Nutrition, ClearSale S.A. and ATMO Digital (Advisory Board). She also sits on the nonprofit boards of iSmart Foundation, Instituto Sidarta and collaborates with Fundação Estudar, where she was a director for three years and started its endowment (2008-2010). Veronica is also active with Endeavor as Senior Advisor to Endeavor Global and Endeavor Brazil. Veronica received her master’s in Business Administration from Harvard Business School in 1997, was funded by a full scholarship through the Organization of American States and received a grant from Fundação Estudar. She also graduated in law from the University of São Paulo and Art and Advertising from Escola Panamericana de Arte. Veronica was born in Chile, grew up in the US and in Brazil, and is fluent in Spanish, English, Portuguese, French, Italian, and conversant in German.

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