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Uruguay’s PedidosYa, an online solution for food delivery in Latin America, recently announced a majority acquisition by Germany-based Delivery Hero. Founded by Endeavor Entrepreneurs Ariel Burschtin, Álvaro García, and Ruben Sosenke in 2009, PedidosYa currently operates a network of 12,000 partner restaurants within nine countries in Latin America, with plans to launch in three more countries. The acquisition highlights the importance of e-commerce platforms in the region’s consumer service industry as well as a growing global interest in Latin American markets.
Predicting the rise of e-commerce services and noting the absence of food delivery solutions in the region, the trio launched their app in their native Montevideo, Uruguay with the hopes of creating an innovate service platform for Latin Americans. Restaurants, enticed by the company’s streamlined order processing and new sales channel, rapidly signed up for PedidosYa. The company has now grown to 150 employees across Argentina, Brazil, Chile, Colombia, México, Perú, Puerto Rico, Uruguay, and Venezuela. The app has reported over two million downloads and receives nearly 200,000 orders per month.
Looking to gain a foothold in the region’s markets, Delivery Hero bought out existing investors in PedidosYa, backed by a recent round of funding led by Luxor Capital Group. A global leader in online food ordering with more than 60,000 partner restaurants worldwide, Delivery Hero currently operates in 12 countries across Europe and Asia with over 800 employees. For less than a year, the two companies have operated in a confidential partnership, a cooperation which has proven beneficial, more than doubling PedidosYa’s volume of orders. PedidosYa will remain an independent brand, and the acquisition is expected to increase Delivery Hero’s representation to 20 countries spanning four continents.
“Latin American companies mostly limit themselves to their national markets. We belong to a new generation of entrepreneurs who focus on international expansion,” said Ariel in a statement. “In this sense we fit perfectly to Delivery Hero and are pleased to be part of the global leader.”
Since their selection at the 41st Endeavor ISP, Ariel, Alvaro and Ruben have received strategic mentorship support from Endeavor. The team has also participated in Endeavor’s eMBA program and in Endeavor Investor Network events.
Read the full press release of the announcement here.
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