Our Entrepreneurs

Nadia Wassef

Diwan Bookstore

Nadia Wassef Nadia Wassef
“I saw an opportunity to blend Western and Eastern literature and style to support Arab culture.”
Country
Egypt
Industry
Consumer
Employees
177
Year selected
2009
partner
Hind Wassef
Website

Company Snapshot

Sisters Hind & Nadia Wassef founded Diwan Bookstore in 2001 as the first modern bookstore in Egypt to blend Western and Eastern literatures, films, musical genres, and styles. With an emphasis on customer service, ambiance, and visual appeal to the stores, the sisters took the Egyptian cultural scene by storm. Today, Diwan is a renowned regional brand with more than 10 stores across Cairo and Alexandria, Egypt’s second largest city. Diwan hosts cultural events, children’s activities, and works to promote Arab and international writers to its customer base. Using its stores, online presence, and social media channels, Diwan continues to forge inspirational and intellectual relationships with its clientele in an effort to increase commitment to the production and consumption of culture. The Diwan Brand has had two new offspring: Qirtassiya (specializing in stationery products and promoting self-expression) and Diwan Kids (retailing children’s toys with an emphasis on edutainment).

Endeavor and Diwan Bookstore

Under the guidance of an Endeavor eMBA, Diwan has opened several new bookstores, as well as a stationery store, Qirtassiya, in 2009. Additionally, the sisters expanded their customer base by selling Arabic children’s books. The eMBA helped them better understand their customers, analyze their data, and improve their loyalty program.

The Entrepreneurs have also benefited from a range of local services including mentorship and a needs assessment.

Hind and Nadia were featured speakers at the official launch of Endeavor Egypt.

Personal Twitter Account

From the Entrepreneurship Blog

Events

Endeavor Hosts Retail, Food & Beverage Tour for Endeavor Entrepreneurs, Features Presentations from Top Industry Brands

November 19th, 2014 — by admin

Endeavor hosted a Retail, Food & Beverage Industry Tour for select entrepreneurs in its network, providing them with a rare look into the operations of  some top global brands in each industry. Th…

Read more

In the news

Our Current Impact Report

November 12th, 2014 — by admin

The 2013-2014 Endeavor Global Impact Report is now available. This year's report features updated profiles on the global offices, vibrant new visuals of Endeavor's impact, and highlights of key milest…

Read more

Contact us

Press center

Community

Newsletter Sign Up