“I saw an opportunity to leverage media and technology for social change. ”
Qabila is an Egyptian alternative media studio founded to provide value-based and entertaining content that explores society’s most pressing issues in a fun and accessible way. The company began in the throes of the Egypt’s 2010 Revolution, when 15 friends banded together to create videos that explained democratic principles in entertaining Youtube videos. These videos quickly amassed a following, and earned the attention of some of the region’s most prestigious institutions, such as multiple UN agencies, the Arab League, and the Ford Foundation, who hired Qabila to produce public service announcement videos (PSAs) about issues like youth empowerment, environmental health, and sexual health. With its PSAs, short documentaries and feature-length documentaries, Qabila’s productions is on its way to consolidating its position as the leader for value-based content in the region.
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