Our Entrepreneurs

José Luiz Bhering Vaz

Pietra

José Luiz Bhering Vaz José Luiz Bhering Vaz

Impact metric

1,200+ products manufactured
“I saw an opportunity to build a strong national brand for flooring and wall covering products.”
Country
Brazil
Industry
Consumer Goods & Services
Employees
215
Year selected
2010
Website

Company Snapshot

Childhood friends who shared a passion for art and design, Luiz and Clair are covering a lot of ground in Brazil. Their company Pietra manufactures over 1,200 luxury flooring and wall covering products — all of which reflect a sophisticated design aesthetic previously unseen in the Brazilian market. Boasting consistently strong sales, Luiz and Clair have built a brand that is well-known by the most renowned architects and opinion leaders in Brazil. In part, this is because Pietra’s vertically integrated model is unique. The integration between factory and stores has allowed the company to anticipate consumer demand and translate it quickly into new products.

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