Our Entrepreneurs

José Luiz Bhering Vaz

Pietra

José Luiz Bhering Vaz José Luiz Bhering Vaz

Impact metric

1,200+ products manufactured
“I saw an opportunity to build a strong national brand for flooring and wall covering products.”
Country
Brazil
Industry
Consumer Goods & Services
Employees
215
Year selected
2010
Website

Company Snapshot

Childhood friends who shared a passion for art and design, Luiz and Clair are covering a lot of ground in Brazil. Their company Pietra manufactures over 1,200 luxury flooring and wall covering products — all of which reflect a sophisticated design aesthetic previously unseen in the Brazilian market. Boasting consistently strong sales, Luiz and Clair have built a brand that is well-known by the most renowned architects and opinion leaders in Brazil. In part, this is because Pietra’s vertically integrated model is unique. The integration between factory and stores has allowed the company to anticipate consumer demand and translate it quickly into new products.

From the Entrepreneurship Blog

Events

Endeavor Named Most Impactful Company in Latin America by LATAM Founders Network

March 29th, 2015 — by admin

The LATAM Founders Network (LFN), a network for CEOs, partners and founders focused on the investment and technology space in Latin America, recently named Endeavor as the "Most Impactful" organiz…

Read more

In the news

Endeavor Awarded the 2015 Henry R. Kravis Prize in Nonprofit Leadership

March 31st, 2015 — by admin

In recognition of Endeavor's work providing support and mentorship to over a thousand high-impact entrepreneurs in 22 markets around the world, the organization has been named the recipient of the 10t…

Read more

Contact us

Press center

Community

Newsletter Sign Up