Our Entrepreneurs

Héctor Álvarez

METCO

Héctor Álvarez Héctor Álvarez
“I saw an opportunity to develop new ways to produce low-calorie sweeteners.”
Country
Mexico
Industry
Consumer Goods & Services
Employees
110
Year selected
2007
Website

Company Snapshot

Hector and his company Metco have developed new techniques to produce low-calorie sweeteners derived from natural sugars. Unlike competitors Splenda, Canderel, or Sweet’N Low, Metco products are all-natural and have the characteristics of real sugar, with significantly higher health value. The company sells its products to Mexico’s largest supermarkets including Walmart, Soriana, Comercial Mexicana, and Mega.

After serving in government for nearly 25 years including time as CEO of Sugar SA, Mexico’s state-owned sugar company, Hector is now a true believer in the power to control one’s destiny through entrepreneurship.

Endeavor and METCO

Hector has benefited from various services including a local advisory board, marketing workshop, media appearances, government funding, and strategic alliances with Endeavor Entrepreneurs and mentors.

He demonstrates commitment by participating in numerous workshops and events.

Personal Twitter Account

From the Entrepreneurship Blog

Events

Endeavor Investor Network Convenes Over 120 Entrepreneurs and Investors in NYC

May 13th, 2015 — by admin

On May 5th, the Endeavor Investor Network convened growth market leaders in New York City for a day of networking and learning. The invitation-only event gathered over 120 participants including Endea…

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In the news

Endeavor Insight Releases Southeast Michigan Scaleup Assessment

May 19th, 2015 — by admin

With the launch of its affiliate in Detroit, Endeavor has doubled down on scaleup entrepreneurs throughout the U.S. As part of this commitment, Endeavor Insight is launching the second in a two-part s…

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