Our Entrepreneurs

Guillermo Casarotti

Intizen/Chamana

Guillermo Casarotti Guillermo Casarotti

Impact metric

100% growth in revenues since selection
“I saw an opportunity to combine ingredients from around the world to create high-quality, specialty teas.”
Country
Argentina
Industry
Consumer
Employees
10
Year selected
2008
partner
Ines Berton
Website

Company Snapshot

Through two tea brands — Intizen (2003) and Chamana (2007) — Guillermo and Inés are attacking the fastest-growing segments in the market: specialty teas and herbal infusions. Led by a complementary team blending Guillermo’s strong business background with Inés’ skills and reputation as one of the world’s luminaries in the art of tea — she has personally made teas for the likes of the Dalai Lama and the King of Spain — Intizen and Chamana are well positioned to become the industry leaders for high-quality Latin American teas.

Endeavor and Intizen/Chamana

With Endeavor’s support, Guillermo and Ines have focused on professionalization and expansion. Their firm continues to export to over 20 countries. They also benefited from a special project with BCG that had two objectives: 1) developing management and growth strategy; and 2) assessing sales strategy, pricing models, and management capacity.

The Entrepreneurs demonstrate commitment by participating as speakers at Endeavor events.

Media

From the Entrepreneurship Blog

Events

42 High-Impact Entrepreneurs from 12 Countries Join the Endeavor Network at the 55th International Selection Panel in Istanbul

October 24th, 2014 — by admin

Istanbul, Turkey – October 24, 2014 – At the 55th Endeavor International Selection Panel (ISP), 42 high-impact entrepreneurs leading 23 companies from 12 countries were welcomed into the Endeavor ne…

Read more

In the news

42 High-Impact Entrepreneurs from 12 Countries Join the Endeavor Network at the 55th International Selection Panel in Istanbul

October 24th, 2014 — by admin

Istanbul, Turkey – October 24, 2014 – At the 55th Endeavor International Selection Panel (ISP), 42 high-impact entrepreneurs leading 23 companies from 12 countries were welcomed into the Endeavor ne…

Read more

Contact us

Press center

Community

Newsletter Sign Up