Our Entrepreneurs

Guillermo Casarotti

Intizen/Chamana

Guillermo Casarotti Guillermo Casarotti

Impact metric

100% growth in revenues since selection
“I saw an opportunity to combine ingredients from around the world to create high-quality, specialty teas.”
Country
Argentina
Industry
Consumer
Employees
10
Year selected
2008
partner
Ines Berton
Website

Company Snapshot

Through two tea brands — Intizen (2003) and Chamana (2007) — Guillermo and Inés are attacking the fastest-growing segments in the market: specialty teas and herbal infusions. Led by a complementary team blending Guillermo’s strong business background with Inés’ skills and reputation as one of the world’s luminaries in the art of tea — she has personally made teas for the likes of the Dalai Lama and the King of Spain — Intizen and Chamana are well positioned to become the industry leaders for high-quality Latin American teas.

Endeavor and Intizen/Chamana

With Endeavor’s support, Guillermo and Ines have focused on professionalization and expansion. Their firm continues to export to over 20 countries. They also benefited from a special project with BCG that had two objectives: 1) developing management and growth strategy; and 2) assessing sales strategy, pricing models, and management capacity.

The Entrepreneurs demonstrate commitment by participating as speakers at Endeavor events.

Media

From the Entrepreneurship Blog

Events

Endeavor Hosts Retail, Food & Beverage Tour for Endeavor Entrepreneurs, Features Presentations from Top Industry Brands

November 19th, 2014 — by admin

Endeavor hosted a Retail, Food & Beverage Industry Tour for select entrepreneurs in its network, providing them with a rare look into the operations of  some top global brands in each industry. Th…

Read more

In the news

Our Current Impact Report

November 12th, 2014 — by admin

The 2013-2014 Endeavor Global Impact Report is now available. This year's report features updated profiles on the global offices, vibrant new visuals of Endeavor's impact, and highlights of key milest…

Read more

Contact us

Press center

Community

Newsletter Sign Up