Our Entrepreneurs
Francisco Piasentini
PAEZ
“I saw an opportunity to revolutionize traditional footwear.”
- Country
- Argentina
- Industry
- Consumer
- Employees
- 34
- Year selected
- 2011
- partners
- Tomas Pando, Francisco Murray
- Website
Company Snapshot
In 2007, Argentines Tomas Pando, Willy (Francisco Piasentini) and Pancho (Francisco Murray) started a small company called “PAEZ” to rebrand the alpargata, their country’s ubiquitous sandal. Three years later, PAEZ’s trendy and colorful alpargatas are sold in more than 30 countries on five continents, and have beaten its competitors to market in most of Europe and all of South America. By working with entrepreneurs instead of corporate distributors to champion its products and build its brand, PAEZ has doubled revenues annually and built an impressive online community in support of their product. Endeavor will help the entrepreneurs find smart capital to speed their expansion and allow them to compete with international brands like Havaianas and Crocs in the US$2 billion sandal and casual footwear market.
entrepreneur spotlights
-
Bülent Çelebi
AirTies
-
Gustavo Arjones
Social Metrix
-
Arnaldo Goldemberg
LAN Designers
Support the cause

Endeavor transforms the economies of emerging markets by identifying and supporting high-impact entrepreneurs
I want to get involvedendeavor impact
200K+high-quality jobs created by Endeavor Entrepreneurs (80% created from growth post-selection)
Show me more