Our Entrepreneurs

Francisco Martínez de Velasco

Neology

Francisco Martínez de Velasco Francisco Martínez de Velasco

Impact metric

285% growth in jobs since selection
“I saw an opportunity to pioneer a new type of high-tech chip technology.”
Country
Mexico
Industry
Technology
Employees
70
Year selected
2004
Website

Company Snapshot

Neology is one of only three companies in the world pioneering ultra-high radio frequency identification (RFID) chip technology. Neology is the only company with a patented “cloaking” technology that enables devices to read multiple chips simultaneously and to minimize radio frequency interference by shutting chips off after they are read. While most competitors are focused on the supply chain business, Neology’s novel strategy combines chip sales with implementation and integration services, helping them to secure coveted, high-value clients, including the US Navy and Mexican Border Patrol. With production facilities in Mexico City and San Diego, California, as well as sales offices stretching from Shanghai to Cairo, Neology—which holds more than 20 patents – with over 200 in the works.

Today, Neology has top corporations such as Delta Airlines as clients as well as the U.S. Navy, the governments of the UAE and Pakistan. They’ve completed projects on the US-Mexico boarder, Honduras National Arms Registry Project, Panama’s Toll Control Program and Pakistan’s National Vehicle registration.

Neology has grown in just a few short years from a successful Mexican tech start-up into a global star.

Since selection by Endeavor, company revenues have grown by +182%.

Endeavor and Neology

The Entrepreneurs were able to raise significant financing through Endeavor contacts, and have implemented a sales strategy developed by an eMBA. They have participated in numerous Immersion Tours and Entrepreneur Summits, along with investor road shows.

Media

From the Entrepreneurship Blog

Events

Endeavor's Linda Rottenberg Highlights the Inclusive Power of Entrepreneurship for WEF 2015

January 26th, 2015 — by admin

As part of the World Economic Forum’s annual gathering in Davos, Linda Rottenberg, Endeavor co-founder and CEO, published an article assessing the state of inclusive entrepreneurship worldwide. The ar…

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In the news

Harvard Business Review Features Endeavor Research on Tech Founders

January 26th, 2015 — by admin

The Harvard Business Review (HBR) featured research from Endeavor Insight that dispels some popular myths about tech entrepreneurs. Tech founders are often associated with prominent colleges, tech…

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