Our Entrepreneurs
Esteban Brenman
Guia Oleo
“I saw an opportunity to establish the first e-commerce infrastructure in Latin America.”
- Country
- Argentina
- Industry
- Technology
- Employees
- 34
- Year selected
- 1998
- Website
Company Snapshot
An entrepreneur since the age of 18, Esteban’s leadership, vision and execution has led DECIDIR to success. The company specializes in credit risk assessment, digital certification, processing and authorization of electronic transactions in Argentina, Brazil, Mexico and Chile. DECIDIR established the first e-commerce infrastructure for Latin America, including credit risk information, on-line validation and bill payment services. Both the authorization process and accreditation are done in real time and at low costs.
After achieving significant growth and international expansion, DECIDIR was acquired in 2008 by Equifax (EFX).
Esteban currently runs two new ventures, the online marketing firm Dos Monos and Guía Oleo, the leading restaurant guide in Argentina. He also runs Cualquier Vedura, a high-end vintage store in Buenos Aires.
Endeavor and Guia Oleo
In addition to benefiting from Haas eMBAs (who developed an expansion strategy and performed benchmarking analysis), Esteban has participated in global workshops and strategy sessions. Endeavor introduced Esteban to an angel investor (who became CEO), opened doors to new markets in Latin America, and helped him secure additional funding through Endeavor road shows.
Esteban demonstrates commitment to Endeavor by participating in the entrepreneur selection process and mentoring fellow Entrepreneurs.
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