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Chris Khalifa

Zooba

Chris Khalifa Chris Khalifa
“I saw an opportunity to bring a modern edge to traditional Egyptian cuisine.
Country
Egypt
Industry
Consumer
Year selected
2014
Website

Company Snapshot

If you think food trucks are the hottest new craze, it’s time for a history lesson: Egyptians have been rolling their wooden food carts around the dusty streets of Cairo for decades. Unlike their Lebanese and Turkish counterparts, Egyptians have struggled to make traditional foods relevant and trendy, resulting in a national cuisine that is underserved locally and nonexistent globally. Zooba is the first restaurant chain to give classic Egyptian street foods a gourmet twist, a concept delivered through a social dining atmosphere designed to appeal to Egyptians’ shared sense of community. With three thriving locations throughout Cairo, founder Chris Khalifa is ready to expose the world to his local cuisine.

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