Our Entrepreneurs

Carlos Marín

Alltournative

Carlos Marín Carlos Marín
“I saw an opportunity to benefit tourists, the environment, and local cultures all at once.”
Country
Mexico
Industry
Consumer
Employees
185
Year selected
2006
Website

Company Snapshot

With Alltournative, Carlos is proving how large-scale tourism and sustainable development can be mutually beneficial. In its first six years, the company hosted 500,000 tourists, won 3 internationally recognized awards for regional sustainable development and ecotourism, and provided job opportunities to over 200 Mayans. Carlos’s principal innovation — combining profitable and sustainable adventure tourism with Mayan indigenous culture — is blazing a trail in a growing high-profile industry.

Endeavor and Alltournative

Projects with ATKearney and Deloitte have been particularly beneficial to the company — Carlos describes the business plan developed by AT Kearney as his “new bible,” while Deloitte developed all the company’s manuals. Carlos also benefited from publicity support, and mentoring with finance experts on raising capital, along with a range of local strategy events and workshops.

Carlos demonstrates commitment in numerous ways, including by doing media appearances for Endeavor Mexico.

Media

From the Entrepreneurship Blog

Events

Colombia's Bodytech Named EY Entrepreneur of the Year in Colombia

October 29th, 2014 — by admin

Nicolas Loaiza Galeano and Gigliola Aycardi Batista, Colombian entrepreneurs and founders of Bodytech, were recently named EY Entrepreneurs of the Year in Colombia, recognizing the company’s innovat…

Read more

In the news

Colombia's Bodytech Named EY Entrepreneur of the Year in Colombia

October 29th, 2014 — by admin

Nicolas Loaiza Galeano and Gigliola Aycardi Batista, Colombian entrepreneurs and founders of Bodytech, were recently named EY Entrepreneurs of the Year in Colombia, recognizing the company’s innovat…

Read more

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