Our Entrepreneurs

Carlos Marín

Alltournative

Carlos Marín Carlos Marín
“I saw an opportunity to benefit tourists, the environment, and local cultures all at once.”
Country
Mexico
Industry
Consumer
Employees
185
Year selected
2006
Website

Company Snapshot

With Alltournative, Carlos is proving how large-scale tourism and sustainable development can be mutually beneficial. In its first six years, the company hosted 500,000 tourists, won 3 internationally recognized awards for regional sustainable development and ecotourism, and provided job opportunities to over 200 Mayans. Carlos’s principal innovation — combining profitable and sustainable adventure tourism with Mayan indigenous culture — is blazing a trail in a growing high-profile industry.

Endeavor and Alltournative

Projects with ATKearney and Deloitte have been particularly beneficial to the company — Carlos describes the business plan developed by AT Kearney as his “new bible,” while Deloitte developed all the company’s manuals. Carlos also benefited from publicity support, and mentoring with finance experts on raising capital, along with a range of local strategy events and workshops.

Carlos demonstrates commitment in numerous ways, including by doing media appearances for Endeavor Mexico.

Media

From the Entrepreneurship Blog

Events

Greece's Kerstin Trikalitis, Co-Founder of Out There Media, Joins Jury at the 2014 Cannes Lions Festival

July 10th, 2014 — by admin

Endeavor Entrepreneur Kerstin Trikalitis, co-founder of Greece's Out There Media, was recently named to the jury in the "Mobile" category at the 2014 Cannes Lions Festival, a premiere international aw…

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In the news

Brazil's Bebê Store Announces Acquisition of Competitor Baby.com.br; Receives Investment From Endeavor Catalyst

July 24th, 2014 — by admin

Bebê Store, a leading online baby goods retailer in Brazil co-founded by Endeavor Entrepreneur Leonardo Simão, recently announced the acquisition of Baby.com.br, one of its main competitors in the…

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