Our Entrepreneurs

Carlos Marín

Alltournative

Carlos Marín Carlos Marín
“I saw an opportunity to benefit tourists, the environment, and local cultures all at once.”
Country
Mexico
Industry
Consumer
Employees
185
Year selected
2006
Website

Company Snapshot

With Alltournative, Carlos is proving how large-scale tourism and sustainable development can be mutually beneficial. In its first six years, the company hosted 500,000 tourists, won 3 internationally recognized awards for regional sustainable development and ecotourism, and provided job opportunities to over 200 Mayans. Carlos’s principal innovation — combining profitable and sustainable adventure tourism with Mayan indigenous culture — is blazing a trail in a growing high-profile industry.

Endeavor and Alltournative

Projects with ATKearney and Deloitte have been particularly beneficial to the company — Carlos describes the business plan developed by AT Kearney as his “new bible,” while Deloitte developed all the company’s manuals. Carlos also benefited from publicity support, and mentoring with finance experts on raising capital, along with a range of local strategy events and workshops.

Carlos demonstrates commitment in numerous ways, including by doing media appearances for Endeavor Mexico.

Media

From the Entrepreneurship Blog

Events

Endeavor Hosts Retail, Food & Beverage Tour for Endeavor Entrepreneurs, Features Presentations from Top Industry Brands

November 19th, 2014 — by admin

Endeavor hosted a Retail, Food & Beverage Industry Tour for select entrepreneurs in its network, providing them with a rare look into the operations of  some top global brands in each industry. Th…

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In the news

Our Current Impact Report

November 12th, 2014 — by admin

The 2013-2014 Endeavor Global Impact Report is now available. This year's report features updated profiles on the global offices, vibrant new visuals of Endeavor's impact, and highlights of key milest…

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