Our Entrepreneurs

Breno Nely Leite Praca

Mastermaq

Breno Nely Leite Praca Breno Nely Leite Praca

Impact metric

535% growth in revenues since selection
“I saw an opportunity to help companies prevent costly mistakes.”
Country
Brazil
Industry
Technology
Employees
80
Year selected
2002
partner
Carlos Alberto Tamm
Website

Company Snapshot

As college students, Breno and Carlos informally began developing software for small businesses. After graduating, they built on their experience by founding Mastermaq — a company that helps prevent the costly mistakes so common in small enterprises due to lack of financial knowledge and experience. Specifically, Mastermaq develops products that provide precise management controls for entrepreneurs of small- and medium-sized businesses, a niche not traditionally served by the large software houses. Since selection by Endeavor, the number of jobs has grown by 292%.

Endeavor and Mastermaq

In 2005, Endeavor helped the Entrepreneurs build Zethos, a consulting company for the consumers of Mastermaq.

In addition to local mentorship and operations advice, they have benefited from Global services including the eMBA program, Entrepreneur Summit, and Immersion Tour.

Although the Entrepreneurs live far from São Paulo, they still remain very active in the network, coming to São Paulo regularly for mentoring sessions.

Media

From the Entrepreneurship Blog

Events

Greece's Kerstin Trikalitis, Co-Founder of Out There Media, Joins Jury at the 2014 Cannes Lions Festival

July 10th, 2014 — by admin

Endeavor Entrepreneur Kerstin Trikalitis, co-founder of Greece's Out There Media, was recently named to the jury in the "Mobile" category at the 2014 Cannes Lions Festival, a premiere international aw…

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In the news

Brazil's Bebê Store Announces Acquisition of Competitor Baby.com.br; Receives Investment From Endeavor Catalyst

July 24th, 2014 — by admin

Bebê Store, a leading online baby goods retailer in Brazil co-founded by Endeavor Entrepreneur Leonardo Simão, recently announced the acquisition of Baby.com.br, one of its main competitors in the…

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