Our Entrepreneurs

Aurimar Santana Cerqueira (Harry)

Impactools

Aurimar Santana Cerqueira (Harry) Aurimar Santana Cerqueira (Harry)

Impact metric

100% growth in jobs since selection
“I saw an opportunity to provide a better software solution to Brazilian insurance companies.”
Country
Brazil
Industry
Technology
Employees
60
Year selected
2002
Website

Company Snapshot

In 1997, Harry left a successful executive career in a large corporation to start Impactools, which provided software solutions to insurance companies. He identified an opportunity to develop a unique off-the-shelf, low-cost software solution to reduce the time-to-market of Brazilian insurance companies’ products. The market landscape at the time only had companies offering high-cost, customized software that did not allow its clients to make modifications or add new products without time-consuming programming efforts. Since selection, the company has successfully merged with another firm, Senior Solution; in addition to the insurance sector, the company now also serves the financial, manufacturing and telecommunications sectors.

Endeavor and Impactools

Harry has benefited from multiple Endeavor services including introductions to strategic clients and the global eMBA program, which provided advice on international expansion.

From the Entrepreneurship Blog

Events

Endeavor Entrepreneurs Spotlight Youth Employment at EY Strategic Growth Forum in Rome

April 24th, 2015 — by admin

At EY's first pan-Mediterranean Strategic Growth Forum in Rome, nearly 600 business executives, government leaders and entrepreneurs from across the globe came together to discuss the region's busines…

Read more

In the news

Egypt's TA Telecom Wins Red Herring Top 100 Europe Award Recognizing Technology Innovation

April 23rd, 2015 — by admin

Egypt's TA Telecom, founded by entrepreneur Amr Shady, was honored with the Red Herring Top 100 Award, which acknowledges startups, scaleups and entrepreneurs that are transforming industries. Competi…

Read more

Contact us

Press center

Community

Newsletter Sign Up