Our Entrepreneurs

Aurimar Santana Cerqueira (Harry)

Impactools

Aurimar Santana Cerqueira (Harry) Aurimar Santana Cerqueira (Harry)

Impact metric

100% growth in jobs since selection
“I saw an opportunity to provide a better software solution to Brazilian insurance companies.”
Country
Brazil
Industry
Technology
Employees
60
Year selected
2002
Website

Company Snapshot

In 1997, Harry left a successful executive career in a large corporation to start Impactools, which provided software solutions to insurance companies. He identified an opportunity to develop a unique off-the-shelf, low-cost software solution to reduce the time-to-market of Brazilian insurance companies’ products. The market landscape at the time only had companies offering high-cost, customized software that did not allow its clients to make modifications or add new products without time-consuming programming efforts. Since selection, the company has successfully merged with another firm, Senior Solution; in addition to the insurance sector, the company now also serves the financial, manufacturing and telecommunications sectors.

Endeavor and Impactools

Harry has benefited from multiple Endeavor services including introductions to strategic clients and the global eMBA program, which provided advice on international expansion.

From the Entrepreneurship Blog

Events

Endeavor Hosts 53rd ISP: 29 High-Impact Entrepreneurs from 9 Countries Join the Endeavor Network

April 10th, 2014 — by admin

Florianópolis, Brazil – April 10, 2014 – Endeavor selected 29 high-impact entrepreneurs leading 16 companies in 9 countries at its 53rd International Selection Panel. Endeavor now supports 917 Hi…

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In the news

Endeavor and Linda Rottenberg Profiled in The Christian Science Monitor

April 16th, 2014 — by admin

The Christian Science Monitor, a U.S.-based international news publication, recently profiled Endeavor CEO Linda Rottenberg and the story of Endeavor, spotlighting the organization's journey and its r…

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