Our Entrepreneurs

Alejandro Belaga

Finca Pilar

Alejandro Belaga Alejandro Belaga
“I saw an opportunity to provide upscale professionals with ready-to-eat gourmet salads.”
Country
Argentina
Industry
Industrials
Employees
55
Year selected
1999
partner
Diego Radicella
Website

Company Snapshot

Alejandro and Diego know their legumes. Both agronomists from the Universidad de Buenos Aires, they noticed that upscale professionals wanted additional distributions through which to purchase gourmet salads previously only available in expensive restaurants. To fill the niche, the two launched Finca Pilar in 1992. Although they initially sold their products to top restaurants and catering companies, they soon shifted to a mass-market model with the introduction of ready-to-eat gourmet salads for home consumption. The company’s use of satellite producers throughout the country and modern technological innovations stand out as a successful business alternative to Argentina’s old-style farming.

In 2005, Alejandro left Finca Pilar to launch a new venture which delivers food, including Finca Pilar products, to corporate clients.

Endeavor and Finca Pilar

The company was able to survive the financial crisis in Argentina in 2001 by implementing Endeavor’s strategic advice and acquiring critical funding.

In addition to local mentorship from top-level executives, marketing support, networking events, and workshops, the Entrepreneurs have benefited from the Global eMBA program.

From the Entrepreneurship Blog

Events

Endeavor Hosts Retail, Food & Beverage Tour for Endeavor Entrepreneurs, Features Presentations from Top Industry Brands

November 19th, 2014 — by admin

Endeavor hosted a Retail, Food & Beverage Industry Tour for select entrepreneurs in its network, providing them with a rare look into the operations of  some top global brands in each industry. Th…

Read more

In the news

Our Current Impact Report

November 12th, 2014 — by admin

The 2013-2014 Endeavor Global Impact Report is now available. This year's report features updated profiles on the global offices, vibrant new visuals of Endeavor's impact, and highlights of key milest…

Read more

Contact us

Press center

Community

Newsletter Sign Up