Ricardo Alejandro Ortiz Deulofeut

  • Current company Siigo
  • Country Colombia
  • Industry Technology

SIIGO provides robust and affordable accounting and management software solutions to small businesses. SIIGO’s financial and accounting software helps small businesses better manage their financial information. The complementary iSiigo enables clients to automate and integrate business processes for transactions with a cloud-based business management software. Born out of a need for an affordable accounting solution in 1988, SIIGO has since adopted the SaaS model to serve micro-businesses that outsource accounting services using SIIGO software. With innovative solutions and personalized service, small businesses can increase efficiencies while minimizing costs.

SIIGO controls 11% of the Colombian software market for small businesses and is currently seeking to expand its market share and customer base of 18,000 licensed users. As the Colombian government undertakes an effort to increase internet penetration from 55% to 90% of the country, the company has enormous potential to expand its customer base. The software boasts a 90% customer satisfaction rating and an attrition rate of less than 2%. As SIIGO expands on its expansive small business client base, it will offer new value added products and make its pricing more accessible to unexploited markets. The father and son duo plans to acquire at least 33% of the Colombian market.

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