Reynazran Royono

  • Current company Snapcart
  • Country Indonesia
  • Industry Marketing

Gaining access to consumer’s offline purchasing data is like finding a needle in a haystack. In Asia, where 95% of fast-moving consumer goods (FMCG) products are sold offline that needle can mean the difference between a successful marketing strategy and a wasted investment. Snapcart makes the search easier by incentivizing consumers with cash back and rewards to upload their receipt data on its analytics platform. This data arms brands and retailers with reports and information about consumer spending and shopping habits. Also through its app, Snapcart engages its user base to gather consumer insights through crowd sourcing activities such as surveys and image captures. Operating in the US$7B Asia Pacific market research space, Snapcart has generated over half a million downloads, on-boarded 80 brands, and won global awards from Accenture and Disrupt 100. Currently present in Indonesia and the Philippines, Snapcart aims to expand throughout Asia and beyond.

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