Selected 2007

Marcus Hadade

  • Current company Arizona
  • Country Brazil
  • Industry Prof. Services

Together, the brothers’ joint mission was to bring innovative services to Brazil’s printing industry. Arizona’s early introduction of “color management technology” was unprecedented in Brazil, solving customers’ accurate color reproduction challenges. In 2004, the brothers sought an alternative to printing and identified the scalable opportunity of providing digital asset management solutions for large corporations (files, pictures and movies). They traveled to the US and Germany to study the technology and created a new department within Arizona responsible for developing the software. Arizona soon ceased to be a printing company and reinvented itself to focus on technological solutions for marketing.

Arizona has grown from its founding in 1998 to become the largest cross-media company in Brazil. Today, Arizona offers cross-media production services and integrated technology solutions for large enterprises` marketing department and agencies. Through in-house design or within the client’s own systems, the company enhances operational efficiency with image production, editorial, videos, preprint (production/adaptation of content for print media) and digital production (online banners, mobile applications, email marketing, and landing pages).

Arizona has grown to reach 272 employees with three offices located in São Paulo, Rio de Janeiro, and Buenos Aires and was ranked by CNBC as one of the 20 most innovative companies in Latin America and eight most innovative in Brazil. Arizona boasts over 100 clients, including Carrefour, W/McCANN, Coca-Cola, Mitsubishi, Natura, Citroen, Pernambucanas, Santander, Adidas, Havaianas, Peugeot, Tam, Mabe, Lew’Lara TBWA, NBS, JWT, Almap, Talent, Taterka, Dentsu , QG and Publicis.

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