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South Africa, Consumer
Founded in 1987 by Manuel Jiménez, Mister Tennis has become the authority on athletic footwear, clothing, and accessories in Mexico. The company is a family business – fully owned and managed by Manuel and his three brothers.
Manuel grew up with a strong model of entrepreneurship in his mother. When she passed away, seventeen-year-old Manuel contacted his mother’s suppliers and took over her shoe peddling business to support his three younger brothers. By selling clothing to classmates and professors, Manuel paid his way through college and Finance and Management graduate programs at BUAP and Tec de Monterrey respectively. He tried to sell at a bazaar, but failed miserably, except he was introduced to the world of tennis shoes!
In 1987 Manuel launched his first retail store in Atlixco named Boutique Tere in memory of his mother, Teresa. The first store in Puebla opened in 1990 under the new name: Mister Tennis. The company focused on selling athletic footwear, sports apparel and accessories.
Informed by Manuel’s knowledge of the market, Mister Tennis offers Mexican shoppers a superior in-store experience. The bright, colorful stores are divided into clearly delineated product sections stocked with products from a variety of brands. Further, select brands are featured in their own displays, giving shoppers the opportunity to browse many models from their favorite brands. With minimal warehousing and transportation costs, and an ERP system finally in place, Mister Tennis is set to scale.
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