Mai Medhat

  • Current company Eventtus
  • Location Egypt
  • Industry Consumer Services

Events can be stressful for organizers and attendees alike. This is why Mai Medhat and Nihal Fares partnered to create Eventtus. This app enables organizers to consolidate efforts for planning, marketing, and ticket sales, while engaging attendees before, during, and after events.

CEO Mai Medhat and CPO Nihal Fares caught the entrepreneurial bug while studying computer engineering as undergraduates. They bonded while working together on their graduation project, a mobile solution for traffic congestion. This enterprise did not take off, but the two decided to continue working together on other ventures. After the Revolution they attended the first Startup Weekend Cairo to join the movement of entrepreneurs eager to transform activism into innovation. They were reinvigorated by the event, but it did have several roadblocks – the event’s organizers struggled with logistics and planning. In 2011, the two women launched Eventtus as the first platform to ease pain points for both event organizers and attendees.

Organizers use the Eventtus-branded mobile app to consolidate event planning and execution, curate interactive event experiences, and create user-friendly tools for attendees to connect and share ideas. Eventtus collects data about users engagements and responses to polls and surveys, which organizers leverage to measure ROI and improve future events.

By thinking about the whole life cycle of events and integrating social and networking functionality, Eventtus has created a platform that extends the lifetime value of both organizers and attendees.

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