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Ecommerce in the Middle East is still nascent – local and international brands have a challenging time navigating the market in which inefficient processes and the lack of post addresses lead to long delivery times and high return rates. Fetchr (formerly, MENA360) provides businesses a solution for entering the ecommerce space in the region and for reaching customers via their mobile devices.
Idriss Al Rifai, founder of Fetchr, was born in Iraq to a French mother. His family fled to France due to political turmoil, and as a result of his childhood experiences, Idriss developed an interest in politics and pursued a Masters at Institut d’Etudes Politiques de Paris. Idriss later went on to earn an MBA from the University of Chicago’s Booth School of Business. He went on to work in Dubai, and then joined MarkaVIP, an ecommerce company.
At MarkaVIP, Idriss experienced customer service issues. To combat these problems, Idriss built an in-house logistics department that expedited delivery. He soon realized that potential impact of his success and left to establish Fletchr in 2012. The company successfully exceeded competitors’ delivery rates and customer satisfaction scores by focusing on technological solutions to facilitate customer convenience. Fletchr’s delivery drivers use GPS-enabled tablets loaded with the company’s proprietary software that creates the most efficient delivery routes once customers have shared locations from their smartphones. Fletchr’s activation services, which includes website localization, digital marketing, and payment gateways, enable businesses to move online and international brands to localize their ecommerce efforts, increasing customer reach and sales.
The Dubai-based Fetchr, co-founded by Endeavor Entrepreneur Idriss Al Rifai, raised $11 million in a Series A round of …
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