Hussam Hammo

  • Current company Tamatem
  • Location Jordan
  • Industry Media

Arabic is the fourth most widely spoken language globally; however, less than 1% of all online content is available in the language. Tamatem fills that gap by working with international game developers to localize and publish popular games for the Arabic user. This enables developers to access the $680 million MENA gaming market where the average revenue per paying user (ARPPU) is eight times that of Europe. By using its knowledge of local users’ preferences, the Tamatem team offers localization instructions, cost-effective marketing, monetization strategies, and several technologies that manage communication throughout the process. With many games having reached number one on the iOS and Android app stores, Tamatem boasts MENA’s most downloaded game portfolio.

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