Grace Judio-Kahl

  • Current company Shape Up Indonesia
  • Country Indonesia
  • Inudstries Consumer

Building on her background in behavioral science and weight management, Grace founded Shape Up Indonesia in 2009 to address the growing percentage of Indonesia’s population suffering from obesity. Shape Up’s boutique “LightHouse” clinics offer patients a comprehensive selection of drug regimens, quick fat-reduction treatments, group therapy programs, sessions with personal trainers, and healthy meal plans. By expanding to clinics outside of Jakarta, and by growing its treatment offerings to include stay-in facilities, Shape Up Indonesia has grown its customer base and reach outside of Greater Jakarta.

As the first medically supervised health care service focusing on obesity and weight loss in Indonesia, Shape Up has helped over 13,000 men and women through treatments combining medical, psychological, and cosmetic therapies. Shape Up patients lose 3.5 times more weight than the average patient trying to lose weight. The clinics see over 100 patients daily, 79% of whom return for additional treatments. Shape Up has also developed a downloadable mobile app to enable patients to continue their treatments remotely.

In addition to her weekly radio show, Grace contributes regularly to journals, newspapers, and magazines. She has published three books on weight management and health and appears on television frequently as a weight loss expert. With over 80% of patients reporting that they learn about Shape Up Indonesia through word-of-mouth, Grace has quickly become a leading figure in the region’s healthcare industry.

Grace has benefited from meeting with local mentors and advisory boards on addressing IT challenges related to her expansion. Through Endeavor, she has also received mentorship on marketing strategy, community engagement, and brand development.

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