Gaston Frydlewski

  • Current company Hickies
  • Location Argentina
  • Industry Retail

Hickies co-founders Gaston Frydlewski and Mariquel Waingarten have transformed shoelaces into an exciting consumer brand. Shoelaces present minor but persistent nuisances, often due to knotting and improper fit. Hickies’ colorful, stretchable no-tie shoe-fasteners contour to feet to improve shoes’ fit and fashion. Made from a patented, memory-fit elastomer, Hickies adapt to each shoe’s size and responds to a foot’s movement to support an active lifestyle. The no-tie design and myriad of color options enable consumers to personalize kicks with a sleek, fashion-forward look. Over 1 million packs of Hickies have were sold in in 34 countries worldwide as of 2015.

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