Daniel González de Vega

  • Current company Smartick
  • Country Spain
  • Industry Education

Smartick is on a mission to increase children’s knowledge, learning capability, and attitude towards study. Smartick channeled its inner child and ventured to make math learning fun and more effective for children, ages four to fourteen. The company built an online adaptive platform that teaches mathematics skills.

Daniel González de Vega, founder of Smartick, remembers his school experience, and the way children progressed at different speeds but were expected to master the same curriculum. Daniel, who earned a Master’s in Industrial Engineering from the University of Malaga and an MBA from INSEAD, began his career in Madrid at a consultant at Accenture. There he met future co-founder Javier Arroyo.

Like a true consultant, Daniel became an expert in learning methods and the education market landscape. His main observation was that the most successful tutoring business employed archaic methods. In 2009, Daniel asked Javier to join him in developing Smartick Math, an online teaching platform for students. In 2011 they launched a pilot in several schools in Madrid. The duo launched the product commercially in 2011.

Smartick’s real-time adaptability caters to the specific learning ability of each child. Students earn “ticks” for each module completed, making learning feel like play. Customers choose it because of its proven method and customer care. Its team of experts built a product that is adaptable and engaging.

Smartick has shown promising growth during the current economic crisis, and the company’s success has already served as a beacon to technology entrepreneurs in the country.

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