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South Africa, Technology
The world of mobile transacting is growing so rapidly that merchants are unable to integrate their stores with each of the transaction applications the market has to offer. wiGroup simplifies this process through its cloud-based software, the wiPlatform, which enables mobile transacting from any application at any merchant through a simple integration with a retailer’s POS system. By integrating their mobile apps with wiPlatform, developers can reach any wiPlatform-integrated retailer. WiGroup also provides retailers and consumer brands access to its software development service which includes customizing the wiPlatform and developing white-label mobile apps.
Since launching its platform in 2011, wiGroup has already processed over three million transactions worth over US$200 million and expects to continue this rapid growth on the back of South Africa’s booming m-commerce sector. WiGroup’s clients include Pick n Play and Shoprite, two of Africa’s largest retailers, and MTN, Africa’s largest mobile operator. Today, the wiPlatform processes over 300,000 monthly withdrawals, deposits, and payments from over 1.3 million MTN Mobile Money app users.
WiGroup plans to leverage its first-mover advantage to expand into Nigeria, Namibia, and Mauritius in addition to the Latin American markets. As it expands, the company will entrench its customer base while continuing to differentiate itself through further investment in product development.
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