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Brazil, Prof. Services
Founded in 2009 by Aldi Haryopratomo, Ruma has quickly built a network of agents – or “Rekan Usahas” in Indonesian – who are equipped to buy and sell prepaid minutes for mobile phones in Indonesia’s underserved rural communities. Indonesia, with a population of 240 million, boasts mobile penetration of roughly 75%, but the country’s rural poor face higher per minute costs for mobile usage because of shortcomings in the distribution infrastructure. Setting out to address this problem, Ruma has built a distribution network of 4,000 active agents reaching over one and a half million end users. For Ruma, the sale of prepaid minutes was only the first step – most companies in Indonesia face a broader challenge in collecting payments and distributing information through traditional trade channels. Recognizing this growing opportunity, Ruma has turned its focus to high margin, value-added services that leverage the depth and efficiency of its existing agent network to connect companies with base of the pyramid consumers.
Aldi was our 1st EE selected in Indonesia!
Ruma serves over 1.5 million customers through a network of over 10,000 micro-entrepreneurs!
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